{"id":2566,"date":"2026-02-19T14:06:59","date_gmt":"2026-02-19T14:06:59","guid":{"rendered":"https:\/\/arabpro.sa\/?p=2566"},"modified":"2026-02-11T08:50:48","modified_gmt":"2026-02-11T08:50:48","slug":"%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9","status":"publish","type":"post","link":"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/","title":{"rendered":"\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0638\u0647\u0648\u0631\u0643 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0641\u064a \u0639\u0635\u0631 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href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D8%A3%D9%81%D8%B6%D9%84_%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D8%A3%D8%AF%D8%A7%D8%A1_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D8%B9%D9%84%D9%89_Google%D8%9F\" >\u0623\u0641\u0636\u0644 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 Google\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D9%87%D9%84_%D8%AA%D8%AD%D8%AF%D9%8A%D8%AF_%D9%85%D9%8A%D8%B2%D8%A7%D9%86%D9%8A%D8%A9_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D9%85%D9%87%D9%85%D8%A9%D8%9F\" >\u0647\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0647\u0645\u0629\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D9%83%D9%8A%D9%81%D9%8A%D8%A9_%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9_%D9%88%D8%AA%D8%AD%D8%B3%D9%8A%D9%86_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D9%85%D8%B9_%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88\" >\u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0639 \u0639\u0631\u0628 \u0628\u0631\u0648<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%81%D8%B6%D9%84_%D8%B7%D8%B1%D9%82_%D9%82%D9%8A%D8%A7%D8%B3_%D9%81%D8%B9%D8%A7%D9%84%D9%8A%D8%A9_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84%D8%9F\" >\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 \u0637\u0631\u0642 \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88_%D8%A3%D9%81%D8%B6%D9%84_%D8%AE%D8%A8%D9%8A%D8%B1_%D8%A7%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84_%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9%D8%9F\" >\u0644\u0645\u0627\u0630\u0627 \u0639\u0631\u0628 \u0628\u0631\u0648 \u0623\u0641\u0636\u0644 \u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D8%AE%D8%AF%D9%85%D8%A9_%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9_%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84_%D8%A3%D8%AF%D9%88%D8%B1%D8%AF_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D9%85%D9%86_%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88\" >\u062e\u062f\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a \u062c\u0648\u062c\u0644 \u0623\u062f\u0648\u0631\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 \u0639\u0631\u0628 \u0628\u0631\u0648<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D8%A8%D8%A7%D9%82%D8%A7%D8%AA_%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D9%85%D9%86_%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88\" >\u0628\u0627\u0642\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 \u0639\u0631\u0628 \u0628\u0631\u0648<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88_%E2%80%93_%D8%B4%D8%B1%D9%8A%D9%83%D9%83_%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D8%B1%D8%A7%D9%81%D9%8A_%D9%81%D9%8A_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84_%D8%A8%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9\" >\u0639\u0631\u0628 \u0628\u0631\u0648 \u2013 \u0634\u0631\u064a\u0643\u0643 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0628\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/arabpro.sa\/ar\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/#%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\" >\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%86%D9%88%D8%A7%D8%B9_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84_%D8%A3%D8%AF%D9%88%D8%B1%D8%AF%D8%9F\"><\/span><b>\u0645\u0627 \u0647\u064a \u0623\u0646\u0648\u0627\u0639 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0623\u062f\u0648\u0631\u062f\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0623\u064a <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0639\u062f\u0629 \u0623\u0646\u0648\u0627\u0639 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0623\u062f\u0648\u0631\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b (Search Ads):<\/b><span style=\"font-weight: 400;\"> \u062a\u0638\u0647\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Display Ads):<\/b><span style=\"font-weight: 400;\"> \u062a\u0638\u0647\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u064a\u0648\u062a\u064a\u0648\u0628 (Video Ads):<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0631\u0626\u064a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642 (Shopping Ads):<\/b><span style=\"font-weight: 400;\"> \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a:<\/b><span style=\"font-weight: 400;\"> \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0636\u0645\u0646 <\/span><b>\u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0642\u0629 \u0639\u0627\u0644\u064a\u0629.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%87%D9%85%D9%8A%D8%A9_%D8%A7%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84%D8%9F\"><\/span><b>\u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0643\u0645\u0646 \u0623\u0647\u0645\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0641\u064a \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633. \u064a\u062d\u0631\u0635 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u0648\u0631\u064b\u0627<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0639\u0646 \u062e\u062f\u0645\u062a\u0643<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u0643\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u062f\u0642\u0629<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0647\u0630\u0627 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 <\/span><b>\u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0642\u0648\u0642\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a\u0647\u0627 \u0628\u0627\u062d\u062a\u0631\u0627\u0641.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A8%D9%8A%D9%86_%D8%AC%D9%88%D8%AC%D9%84_%D8%A7%D8%AF%D8%B2_%D9%88_SEM%D8%9F\"><\/span><b>\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062c\u0648\u062c\u0644 \u0627\u062f\u0632 \u0648 SEM\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0641\u0631\u0642 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0628\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646 \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ads:<\/b><span style=\"font-weight: 400;\"> \u0645\u0646\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062f\u0641\u0648\u0639\u0629<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEM (Search Engine Marketing):<\/b><span style=\"font-weight: 400;\"> \u064a\u0634\u0645\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0623\u064a \u0623\u0646 \u062c\u0648\u062c\u0644 \u0627\u062f\u0632 \u062c\u0632\u0621 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 SEM\u060c \u0648\u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0643\u0644 <\/span><b>\u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646 \u0645\u062f\u0641\u0648\u0639 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D9%85%D9%8A%D8%B2%D8%A7%D8%AA_%D8%B9%D9%85%D9%84_%D8%A7%D8%B9%D9%84%D8%A7%D9%86_%D9%85%D9%85%D9%88%D9%84_%D8%B9%D9%84%D9%89_%D8%AC%D9%88%D8%AC%D9%84_%D8%A3%D8%AF%D9%88%D8%A7%D8%B1%D8%AF_%D9%84%D9%86%D8%B4%D8%A7%D8%B7%D9%83_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%9F\"><\/span><b>\u0645\u0645\u064a\u0632\u0627\u062a \u0639\u0645\u0644 \u0627\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0623\u062f\u0648\u0627\u0631\u062f \u0644\u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0642\u062f\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0645\u0648\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u064a \u064a\u062f\u064a\u0631\u0647\u0627 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0628\u0643\u0641\u0627\u0621\u0629\u060c \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642 \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0644\u0647\u0630\u0627 \u062a\u0644\u062c\u0623 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0644\u0649 <\/span><b>\u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0645\u0648\u0644\u0629 \u0628\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u062a\u0644\u0643 \u062e\u0628\u0631\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u062c\u0648\u062c\u0644 \u0623\u062f\u0648\u0631\u062f.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A3%D8%B4%D9%87%D8%B1_%D9%85%D9%86%D8%B5%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84_%D9%84%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9%D8%9F\"><\/span><b>\u0623\u0634\u0647\u0631 \u0645\u0646\u0635\u0627\u062a \u062c\u0648\u062c\u0644 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0639\u062f\u0629 \u0645\u0646\u0635\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0631\u0633\u0645\u064a\u0629\u060c \u0645\u0646 \u0623\u0647\u0645\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Tag Manager<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Merchant Center<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0642\u0628\u0644 <\/span><b>\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D9%87%D8%A7%D8%B1%D8%A7%D8%AA_%D8%AE%D9%80%D8%A8%D9%8A%D8%B1_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84\"><\/span><b>\u0645\u0647\u0627\u0631\u0627\u062a \u062e\u0640\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u062a\u0644\u0643 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0647\u064a \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u062e\u0628\u064a\u0631 \u0639\u0646 \u0623\u064a <\/span><b>\u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062d\u0644\u0648\u0644 \u0639\u0627\u0645\u0629 \u0641\u0642\u0637.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AE%D8%B5%D8%A7%D8%A6%D8%B5_%D8%AE%D8%A8%D9%8A%D8%B1_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84\"><\/span><b>\u062e\u0635\u0627\u0626\u0635 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0623\u0628\u0631\u0632 \u062e\u0635\u0627\u0626\u0635 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u062d\u062a\u0631\u0641:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0647\u064a \u062e\u0635\u0627\u0626\u0635 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0623\u064a 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\u062a\u0645\u0646\u062d\u0643:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0647\u062f\u0631 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0633\u0631\u0639<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u062d\u0645\u0644\u0627\u062a<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u0645\u0627 \u062a\u0633\u0639\u0649 \u0625\u0644\u064a\u0647 \u0643\u0644 <\/span><b>\u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646 \u0645\u062f\u0641\u0648\u0639 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u062d\u062a\u0631\u0641\u0629.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A3%D9%81%D8%B6%D9%84_%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D8%A3%D8%AF%D8%A7%D8%A1_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D8%B9%D9%84%D9%89_Google%D8%9F\"><\/span><b>\u0623\u0641\u0636\u0644 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 Google\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads Reports<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotjar<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looker Studio<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0633\u0627\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a <\/span><b>\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062f\u0642\u064a\u0642\u0629.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%87%D9%84_%D8%AA%D8%AD%D8%AF%D9%8A%D8%AF_%D9%85%D9%8A%D8%B2%D8%A7%D9%86%D9%8A%D8%A9_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86_%D9%85%D9%87%D9%85%D8%A9%D8%9F\"><\/span><b>\u0647\u0644 \u062a\u062d\u062f\u064a\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0647\u0645\u0629\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0646\u0639\u0645\u060c \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0646\u0635\u0631 \u0623\u0633\u0627\u0633\u064a \u064a\u062f\u064a\u0631\u0647 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\u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u064a\u0636\u0645\u0646 \u0646\u062c\u0627\u062d <\/span><b>\u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0645\u0648\u0644\u0629 \u0628\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81%D9%8A%D8%A9_%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9_%D9%88%D8%AA%D8%AD%D8%B3%D9%8A%D9%86_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D9%85%D8%B9_%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88\"><\/span><b>\u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0639 \u0639\u0631\u0628 \u0628\u0631\u0648<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u0639\u0631\u0628 \u0628\u0631\u0648 \u0639\u0644\u0649 \u0645\u0646\u0647\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u064a\u0634\u0631\u0641 \u0639\u0644\u064a\u0647\u0627 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0648\u062a\u0634\u0645\u0644:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631<\/span>&nbsp;<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%8A_%D8%A3%D9%81%D8%B6%D9%84_%D8%B7%D8%B1%D9%82_%D9%82%D9%8A%D8%A7%D8%B3_%D9%81%D8%B9%D8%A7%D9%84%D9%8A%D8%A9_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84%D8%9F\"><\/span><b>\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 \u0637\u0631\u0642 \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0642\u064a\u0633 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0628\u0631:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 CTR<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 ROAS<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0647\u064a \u0645\u0639\u0627\u064a\u064a\u0631 \u062a\u0639\u062a\u0645\u062f\u0647\u0627 \u0623\u064a <\/span><b>\u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0642\u0648\u0642\u0644 \u0627\u062f\u0648\u0631\u062f\u0632 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0646\u0627\u062c\u062d\u0629.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88_%D8%A3%D9%81%D8%B6%D9%84_%D8%AE%D8%A8%D9%8A%D8%B1_%D8%A7%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84_%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9%D8%9F\"><\/span><b>\u0644\u0645\u0627\u0630\u0627 \u0639\u0631\u0628 \u0628\u0631\u0648 \u0623\u0641\u0636\u0644 \u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f \u0639\u0631\u0628 \u0628\u0631\u0648 \u062e\u064a\u0627\u0631\u064b\u0627 \u0645\u062b\u0627\u0644\u064a\u064b\u0627 \u0644\u0643\u0644 \u0645\u0646 \u064a\u0628\u062d\u062b \u0639\u0646 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0642\u062f\u0645 \u062d\u0644\u0648\u0644\u064b\u0627 \u0645\u062e\u0635\u0635\u0629 \u062a\u0646\u0627\u0633\u0628 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0623\u064a <\/span><b>\u0634\u0631\u0643\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u0647\u0632\u064a\u0646 \u0644\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AE%D8%AF%D9%85%D8%A9_%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9_%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84_%D8%A3%D8%AF%D9%88%D8%B1%D8%AF_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D9%85%D9%86_%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88\"><\/span><b>\u062e\u062f\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a \u062c\u0648\u062c\u0644 \u0623\u062f\u0648\u0631\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 \u0639\u0631\u0628 \u0628\u0631\u0648<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 \u0639\u0631\u0628 \u0628\u0631\u0648 \u062e\u062f\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0634\u0645\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0630\u0644\u0643 \u0628\u0625\u0634\u0631\u0627\u0641 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0645\u062d\u062a\u0631\u0641.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A8%D8%A7%D9%82%D8%A7%D8%AA_%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D8%AD%D9%85%D9%84%D8%A7%D8%AA_%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%8A%D8%A9_%D9%85%D9%86_%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88\"><\/span><b>\u0628\u0627\u0642\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 \u0639\u0631\u0628 \u0628\u0631\u0648<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u0645 \u0639\u0631\u0628 \u0628\u0631\u0648 \u0628\u0627\u0642\u0627\u062a \u0645\u0631\u0646\u0629 \u062a\u0646\u0627\u0633\u0628 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0645\u0646 <\/span><b>\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u0645\u0639 \u0636\u0645\u0627\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B9%D8%B1%D8%A8_%D8%A8%D8%B1%D9%88_%E2%80%93_%D8%B4%D8%B1%D9%8A%D9%83%D9%83_%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D8%B1%D8%A7%D9%81%D9%8A_%D9%81%D9%8A_%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D8%A7%D8%AA_%D8%AC%D9%88%D8%AC%D9%84_%D8%A8%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9\"><\/span><b>\u0639\u0631\u0628 \u0628\u0631\u0648 \u2013 \u0634\u0631\u064a\u0643\u0643 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0628\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f <\/span><b>\u0634\u0631\u0643\u0629<\/b><a href=\"https:\/\/arabpro.sa\/ar\/\"><b> \u0639\u0631\u0628 \u0628\u0631\u0648<\/b><\/a><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u062a\u0648\u0641\u0631 \u062e\u062f\u0645\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0628\u0625\u0634\u0631\u0627\u0641 <\/span><b>\u062e\u0628\u064a\u0631 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u062b\u0642\u0629 \u0648\u0627\u0633\u062a\u062f\u0627\u0645\u0629.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\"><\/span><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>\u0645\u0627 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a \u062c\u0648\u062c\u0644 \u0623\u062f\u0648\u0631\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0639\u0631\u0628 \u0628\u0631\u0648\u061f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/p>\n<p><b>\u0645\u0627 \u0647\u064a \u0623\u0647\u0645 \u0639\u0648\u0627\u0645\u0644 \u0646\u062c\u0627\u062d \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=7877d781046732cc40acaa68b30ec8d472020bc453d38b82ff05bb39011be3e1JmltdHM9MTc2NzEzOTIwMA&amp;ptn=3&amp;ver=2&amp;hsh=4&amp;fclid=09508ba7-4e86-6da4-09d8-9d234fe06c5e&amp;psq=+%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d9%87%d8%af%d8%a7%d9%81+%d9%88%d9%8a%d9%83%d9%8a%d8%a8%d9%8a%d8%af%d9%8a%d8%a7&amp;u=a1aHR0cHM6Ly9hci53aWtpcGVkaWEub3JnL3dpa2kvJUQ4JUE3JUQ5JTg0JUQ4JUE3JUQ4JUIzJUQ4JUFBJUQ5JTg3JUQ4JUFGJUQ4JUE3JUQ5JTgxXyglRDglQTclRDklODQlRDglQUQlRDglQjElRDglQTgp\" target=\"_blank\" rel=\"noopener\"> \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/a> \u0627\u0644\u062f\u0642\u064a\u0642\u060c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/p>\n<p><b>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 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\u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/span><\/p>\n<p><b>\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0637\u0644\u0628 \u062e\u062f\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u061f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0639\u0631\u0628 \u0628\u0631\u0648 \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0642\u0648\u0649 \u0623\u062f\u0648\u0627\u062a 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